Make 2021 Your Best Year Ever, Let's Scale Your Business!


LynbrookFS | Feb. 11, 2021

As you well know, the New Year´s Resolution is dead. A New Year for businesses means the beginning of setting the new goals, New Year - New Goals. But remember, after a break that often feels too short for the amount of recovery that last year warrants, and gearing up for the new year´s hustle will require to go through a process. It will take intense focus to scale your business and put all your passion again all year round. Setting clear goals in January is the best way to make sure that your tank is full for the drive ahead.

In this piece “Skip the resolutions and set goals”, ItaloCoffee co-founder Francesco Aviatii lays out his secret to success. In about two paragraphs, Francesco writes down a very detailed example of the person he wants to be this new year. He goes into personal traits, family matters, and business goals, making that way the best version of himself for this new 2021. “Once your realized, its easy to commit with every single part of your being to becoming that person”. 

A very successful process we follow in LynbrookFS is a `90 Day Planning´. We set out 3-5 ambitious but achievable goals per leader in the company for the next 90 days. This breaks down a full year into four 90-day plans, which are much easier to take action with, at the end of the 90 days, we´ll look back and review how well each person has done and of course all of the collective obstacles that have been jumped during this time.  

Very few people know more about smashing goals than Tim Ferris. Successful entrepreneur, author of multiple bestsellers and investor into companies like Uber, Facebook, Shopify and others, his approach is surely one to study. Tim’s approach is to ‘Rig the Game so that you can win it’. It follows the concept of setting very simple, attainable goals that you know you can achieve. This process forces you to be clear and specific and to make sure that you are setting down the right goals. Having targets that seem achievable will help you avoid the performance anxiety caused by a blank canvas and ensures that you effectively take action.

Tim’s advice: “ask yourself if you are making this harder than it needs to be.”


Find a four-step system for setting effective motivating goals, and make them yours.

  • Is this the year you want to scale up your company to the next level?
  • Is this the year that you fully automate your business and free up some time?
  • Perhaps it’s the year that you can own cash flow and financial freedom?
  • Set smart goals now and keep yourself accountable. Now go out there and smash your goals!


Lynbrook Financial Services can help you make the move to migrate to the cloud accounting to be able to experience the multiple advantages of technology in your business accounting today. We also provide training courses to prepare and support you and your business.

Talk to us to find out more about how small business accounting software can help you take your business to the next level.

For more information about our cloud accounting solutions and support offering, get in touch with us and book your meeting today (407) 385-0687 – email: or visit us on


Published on 2/11/2021 (66 days ago)